The amount of money that small YouTubers make varies greatly and depends on several factors, such as the number of views and subscribers they have, the niche they are in, the type of content they create, and the monetization methods they use.
Generally speaking, YouTube pays its creators through a program called the YouTube Partner Program (YPP). To be eligible for the YPP, a YouTuber needs to have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once they are approved, they can monetize their content through ads, memberships, merchandise, and other means.
However, it’s important to note that even if a YouTuber is eligible for the YPP, it doesn’t mean they will make a lot of money. In fact, most small YouTubers make very little or no money at all from their content.
According to a report by Influencer Marketing Hub, the average CPM (cost per thousand impressions) for YouTube ads is around $7.60. This means that a YouTuber would need to get 13,158 views to make $100 from ads alone. However, this number can vary depending on the niche and audience of the channel.
For example, if a small YouTuber is in a niche with high advertiser demand, such as beauty or gaming, they might have a higher CPM and be able to make more money from ads. On the other hand, if they are in a less popular niche, such as gardening or knitting, they might have a lower CPM and struggle to make any significant income from ads alone.
Another factor that affects how much small YouTubers make is the type of content they create. Some types of content, such as vlogs and product reviews, tend to have a wider audience appeal and can attract more views and engagement. Other types of content, such as educational or niche-specific content, might have a smaller but more dedicated audience.
Small YouTubers can also make money through other monetization methods, such as sponsorships, affiliate marketing, and merchandise. Sponsorships involve partnering with brands and promoting their products or services in exchange for payment. Affiliate marketing involves including special links in the video description or on the channel’s website that allow viewers to purchase products, and the YouTuber earns a commission on each sale. Merchandise involves creating and selling products with the channel’s branding, such as t-shirts, mugs, or stickers.
However, these methods also depend on the size and engagement of the channel’s audience. Brands are more likely to sponsor YouTubers with larger and more engaged audiences, and viewers are more likely to buy merchandise from YouTubers they are loyal to.
Overall, the amount of money that small YouTubers make varies greatly and depends on several factors, such as their audience, niche, and monetization methods. While some small YouTubers are able to make a full-time income from their content, most make very little or no money at all. It’s important for small YouTubers to focus on creating quality content and building a dedicated audience before worrying about monetization.
