How To Promote A Blog On TikTok?

TikTok is an online platform like Facebook, Twitter, and Instagram that allows users to create and share short-form videos of approximately 15 seconds on any topic of their choice. This social media platform was created in 2016, and since its establishment, they have obtained up to 100 million users. This platform for people is a unique form of social media that allows them to enjoy a different plethora of music and dialogue options, and due to their features, you will see different people from various races, backgrounds, and ethnicities on this platform. Hence, it is regarded as an excellent means of promoting a lot of things, even your blog. However, what are the different ways that you can use to promote a blog on this platform? Stay connected to find out. Let us know ‘How To Promote A Blog On TikTok?’.

How To Promote A Blog On TikTok?

How To Promote a Blog On TikTok?

It should not be news to you that TikTok has had a lot of growing audience since its establishment in 2016, and it is a great platform that allows non-related friends to engage with each other. This is why it is a great platform to promote your blogs and websites, and how can a blogger promote their website? The following ways will help you to promote your blogs

Link all your social profiles together

The best way to promote your blog is to link all your social media accounts to each other. And this shouldn’t be a problem since the platform has made it easy for all its users. If you log in to your TikTok account and go to your profile page, you will find a particular column that says Edit Profile, click on the column and scroll down on that page to locate where you will see connected Instagram and YouTube accounts. The best thing to do is to connect them to your TikTok because if potential users visit your page and they find all your content worthy of their attention, it will not be difficult for them to click through your Instagram and youtube accounts to watch other content that is made available on your blog.

Regular content creation

If you are a typical blogger, then creating videos for your blogs should not be an unrealistic idea for you. Blogging can come in different forms, but the most common one is writing in the form of blogging. However, this same type of blogging is considered the most boring, which is why TikTok was established to help those struggling with retaining attention to help them create and share their blog in the form of video and music creation to promote their blog. If you are looking for rapid-fire content consumption for your website, then the best way or form you can use in promoting is to post regular content related to your brand on this platform. 

Add your website link to your account

This is different from linking all your social media platforms to your TikTok because only a particular set of people have the privilege to link their website to their bio. If you are among those that can link their website to their bio, congratulations because you are about to see a massive drive on your website. How can linking your website account help you promote your website is one of the questions you are thinking about. It can be explained like this: A love blogger or someone who blogs and writes about love on their website can create regular content around that aspect, and at the end of the video, if they find your content worth clicking through, you will see the viewers looking for ways to know more about your brand and hence, clicking on the link that will direct you to their website

Follow and leverage on TikTok challenge/trend

You can not make use of your TikTok account to leverage your blog if you don’t have adequate followers you ate promoting it to. However, multiple followers do not just drop on your lap, you will have to work for it, and an easy way to do that is if you are participating in the latest challenge or trend. The problem now is how can you participate in a trend if you do not know the trend trajectory. To know about trending things on TikTok, you should make use of the following ways: the ‘bottom-up’ and the ‘Top Down’. Bottom-up is where you see the list of the latest novel format or video concepts you can hop on while the top-down is used by large companies to develop a viral advertisement for their brand. Leveraging this information is a perfect plan for promoting your blog on TikTok

Collaborate with your competitors

An excellent way to put your name out on that platform is to search for people who have already been stabilized in your niche on this platform and collaborate with them. You should always see this person as your connection rather than your competitors, and the best strategy you can use to locate them can be found on your ‘discover page’. After you locate them on your discover page, make sure you click the follow button and engage in all their videos by dropping a reasonable comment. This will allow them to notice you and through that, a relationship can spring up there. After familiarizing yourself with them, you can then reach out to them if you want to collaborate with them for more reach for your blog.

Personalize the ”for you” page on your website

Your TikTok account can be grouped into two different aspects, and that is your for you and the following page. If you can personalize the ”for you” page on your account to suit the demand of your niche, target audience, and associated community resources, then your TikTok algorithm will suit the demand on your for you page. The next thing is for you to follow and engage in all their videos for you to have enough reach that can help you promote your blog. This same strategy will allow you to know what to create and how to create your content.

Make use of hashtags within your niche

Just like every other social media platform, you need to make use of relevant hashtags that relate to your niche after creating content on your page. Relevant hashtags will allow the algorithm to show your videos to those that are within your niche or following the hashtags you used. Making use of the same hashtags that relate to your niche will allow users to find your profile through a singular search or hashtags

Make use of TikTok ads

As a beginner, paying for TikTok ads is not an ideal form of promoting your blog. Assuming your placement cost can generate substantial results, then that will be enough to pay for ads. Which is why it should be only considered by bigger brands. And if you insist on paying for ads on TikTok then go to TikTok Ads to generate clickable links because that is the only way you can insert an ad in your videos. The only advantage of paying for ads is that it ensures visibility, and this eventually leads to more exposure

The Major Reason You should consider promoting your blog through TikTok

This article has explained the various ways you can use to promote your blogs on TikTok, but it has not explained the different reasons you should consider promoting your blog through TikTok. To find out about the main reasons, continue reading through the highlighted point below

  • High brand and blog awareness

TikTok has about 100 million users that are using the platform, imagine you are now promoting your blogs on a social platform where millions of people can be found every day. At first, it may not guarantee a million clicks on your blog page, but it will guarantee 1000 times click-throughs compared to not promoting it on TikTok. If you are a newbie on this platform, there is a chance of your videos going viral because of how the TikTok algorithm was created 

  • Connect with multiple audiences from your niche 

If you are looking for a new audience from your niche, then you will love to know that millions of users post multiple content on their page every day. Regardless of your niche or your target demographics, if you search deeply for the type of crowd you are looking for, you will surely connect with people that can help you promote and build your brand on this platform. 

  • More reach for all your social audience through your TikTok videos

If you link your social profiles from all your social media accounts to your TikTok page then you have the chance of creating a single piece of content and a single click can be distributed to all your social pages including, YouTube, Instagram, and Facebook. All you need to do is to create content on your TikTok page and follow the necessary steps to add effect to them before uploading it. After uploading, you will see a notification that will tell you that you can share your content on different social media, and this will give you the privilege to cross-promote your blog and website.

Conclusion

Tiktok is a social media platform that allows people to promote their content through short videos. This platform is also an excellent means of promoting a blog. The different ways you can promote a blog on TikTok and the possible reason you need to motivate yourself to promote your blog on this platform have been explained in this article 

How To Promote A Blog On TikTok?

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