If you’re a sports enthusiast, outdoor adventurer, or just love shopping at large sporting goods stores, you’ll want to stay updated on Scheels’ new store openings across Wisconsin in 2026. This list highlights the upcoming locations, what makes each store unique, and why they’re worth your visit. Whether you’re planning a shopping trip or just curious about Scheels’ expansion, this guide is for you.
1. Scheels Green Bay
Scheduled to open in early 2026, the Green Bay store will be a massive 200,000-square-foot facility located at the Bay Park Square Mall. It will feature a vast selection of sporting equipment, apparel, and footwear, catering to local sports teams and outdoor enthusiasts. The Green Bay location will also include an indoor Ferris wheel, a wildlife mountain, and a nickel arcade, making it a destination for families and sports fans alike.
2. Scheels Madison West
Opening mid-2026 in the Madison West Towne Mall, this store aims to serve Wisconsin’s capital city with a 150,000-square-foot space. It will boast a comprehensive selection of hunting, fishing, and camping gear, alongside a dedicated team sports section. The Madison West Scheels will also feature a large outdoor gear department, perfect for Wisconsin’s active outdoor lifestyle.
3. Scheels Eau Claire
Set to debut in spring 2026, the Eau Claire store will occupy a newly developed retail space on the city’s west side. Covering approximately 120,000 square feet, it will include interactive displays like a virtual golf simulator and a rock climbing wall. Its focus on outdoor recreation equipment makes it a prime spot for Wisconsin’s outdoor lovers, especially those into hiking, kayaking, and snow sports.
4. Scheels Kenosha
Expected to open in summer 2026, the Kenosha Scheels will be a 130,000-square-foot store located near the I-94 corridor. It will feature a large selection of water sports gear, given Kenosha’s proximity to Lake Michigan. The store will also include a dedicated section for Wisconsin sports team merchandise, appealing to local fans of the Packers, Brewers, and Bucks.
5. Scheels Appleton
Launching in late 2026, the Appleton store will be situated at the Fox River Mall, offering around 140,000 square feet of retail space. Key attractions include an in-store shooting range, a large archery section, and a wildlife-themed play area for children. This store aims to serve the Fox Cities’ outdoor and sports communities with a broad product range and family-friendly features.
6. Scheels Wauwatosa
Expected to open in summer 2026, the Wauwatosa Scheels will be a 125,000-square-foot store positioned near Milwaukee. It will emphasize urban outdoor gear, including biking, running, and fitness equipment, alongside traditional hunting and fishing supplies. Its modern design and extensive apparel offerings make it a hotspot for Milwaukee-area shoppers.
7. Scheels Oshkosh
Set for fall 2026, the Oshkosh Scheels will occupy a new retail development on the city’s south side. At approximately 110,000 square feet, it will feature a dedicated section for Wisconsin’s hunting and fishing traditions. The store will also include a large selection of team sports gear and outdoor apparel tailored for Wisconsin’s varied climate.
8. Scheels Rhinelander
Opening in early 2026, the Rhinelander store will serve northern Wisconsin residents with a 90,000-square-foot retail space. It will feature a broad selection of snow sports equipment, such as skis, snowboards, and winter apparel, making it ideal for Wisconsin’s snowy winters. Additionally, it will include a wildlife and conservation exhibit to educate visitors about local ecosystems.
9. Scheels La Crosse
Scheduled for spring 2026, the La Crosse Scheels will be a 115,000-square-foot store located near the Mississippi River. It will focus heavily on outdoor recreation, including kayaking, camping, and hiking gear, alongside a large section for Wisconsin sports merchandise. Its location makes it accessible for outdoor enthusiasts in western Wisconsin and eastern Minnesota.
10. Scheels Stevens Point
Expected to open in late 2026, the Stevens Point store will serve central Wisconsin with a 100,000-square-foot retail space. It will feature a comprehensive selection of hunting, fishing, and outdoor gear, along with a dedicated section for local sports teams. The store aims to combine outdoor adventure resources with a community-focused shopping experience.
How to Choose
When selecting which Scheels store to visit or shop at, consider factors like location, product specialization, and store features. If you’re into water sports, Kenosha’s proximity to Lake Michigan makes it ideal. For outdoor gear enthusiasts, Eau Claire and Rhinelander offer extensive selections suited for Wisconsin’s varied climate. Think about the size of the store, the amenities offered—such as indoor attractions, shooting ranges, or family play areas—and whether the store caters specifically to your hobbies or sports interests. Visiting a store with a wider range of outdoor gear or specific sports merchandise can enhance your shopping experience.
Frequently Asked Questions
- When will the new Scheels stores open in Wisconsin? Most are scheduled to open throughout 2026, with specific dates varying by location.
- Will these stores offer online shopping options? Yes, all new Scheels locations will be integrated with their online platform, allowing for online orders and in-store pickup.
- Are there any special features planned for these new stores? Many will include attractions like indoor Ferris wheels, wildlife exhibits, virtual golf simulators, and family-friendly play areas.
- How does Scheels select store locations? Scheels looks for high-traffic retail areas near outdoor recreation hubs, major highways, and population centers to maximize accessibility.
- Will the new stores support local sports teams? Absolutely. Many locations will feature dedicated merchandise sections for Wisconsin teams like the Packers, Brewers, and Bucks.
- Are there career opportunities with these new openings? Yes, Scheels typically hires locally for retail, management, and specialized roles when opening new stores.
Final Thoughts
The upcoming Scheels store openings in Wisconsin in 2026 represent a significant expansion of one of the country’s top sporting goods retailers. Each new location is designed to cater to the diverse outdoor and sports interests of Wisconsin residents, from winter snow sports to lake activities and team sports. With attractions, extensive product selections, and community-focused features, these stores are poised to become favorite shopping destinations. Whether you’re a dedicated athlete, outdoor adventurer, or family looking for recreational equipment, planning visits to these new Scheels stores will ensure you have access to some of the best sporting goods and outdoor gear available in the state. Stay tuned for opening dates and prepare to explore Wisconsin’s outdoor lifestyle with Scheels’ latest stores.
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