Terms of Service Short Codes in the US: What You Need to Know

Understanding the various Terms of Service short codes used across the US is essential for consumers and businesses alike. This list covers the most common short codes, explaining what they are, how they work, and why they matter. Whether you’re a marketer, a service provider, or a regular user, knowing these codes can help you navigate mobile agreements more confidently and avoid potential pitfalls.

STOP

The STOP short code is one of the most widely used and recognized in the US. Sending STOP to a shortcode like 12345 typically unsubscribes you from future messages from that sender. This code is mandated by the Telephone Consumer Protection Act (TCPA) to give consumers control over unwanted texts, making it crucial for compliance and customer service.

HELP

The HELP command is designed to provide users with additional information or assistance regarding the text message program. Sending HELP to a shortcode such as 12345 often triggers an automated response with instructions or contact info. This code ensures transparency and support, fostering trust between consumers and businesses.

START

The START shortcode signals the beginning of a subscription or opt-in process. For example, texting START to 54321 might enroll you in a loyalty program or alerts service. It’s used to obtain explicit consent, which is vital for compliance and building engaged audiences.

Using SUBSCRIBE to a shortcode indicates a user’s desire to opt into a messaging service. Many brands use this command to initiate communication about deals, updates, or alerts. It’s a clear, straightforward way to confirm user intent and adhere to industry standards.

UNSUBSCRIBE

The UNSUBSCRIBE command is a universal opt-out option, often used interchangeably with STOP. Sending this to a shortcode like 67890 terminates ongoing messages, helping companies stay compliant with regulations and respect user preferences.

INFO

The INFO shortcode is used to request details about a messaging program or service. Sending INFO to 11223 might return information such as service provider, terms, or contact info. It provides transparency and helps users make informed decisions about ongoing communications.

BALANCE

The BALANCE command allows users to check their account or message credit balances directly via SMS. For mobile carriers or prepaid services, sending BALANCE to a shortcode like 44555 quickly provides the latest account status, enhancing user experience and control.

STOP ALL

In addition to STOP, STOP ALL is a more comprehensive opt-out that removes a user from all messaging programs from a specific sender. This is particularly useful for users who want to cease all communications without having to opt out of each service individually.

How to Choose

Selecting the right short code commands depends on your goals—whether you want to build an engaged subscriber base or ensure compliance. Focus on clarity, ease of use, and regulatory adherence. Make sure your commands are consistent across campaigns, and always provide a way for users to get help or more info. Additionally, verify that your chosen codes are supported by your SMS provider and comply with industry standards set by the CTIA and FCC.

Frequently Asked Questions

Are these short codes the same across all carriers in the US?

Most short codes are standardized, but some carriers may have specific rules or restrictions. Always verify with your SMS provider to ensure compatibility.

Can I customize these commands for my business?

Yes, many businesses create their own keywords, but it’s essential to follow industry standards and include standard commands like HELP and STOP for compliance and user trust.

What are the legal requirements for using these short codes?

Under the TCPA and FCC regulations, businesses must obtain explicit consent before sending marketing texts and must include opt-out commands like STOP in every message.

Are there costs associated with using these short codes?

Yes, sending and receiving messages via short codes often incurs charges, which can be paid by the business or the user, depending on the arrangement. Always clarify costs upfront.

How do I ensure my users understand these commands?

Include clear instructions in your initial message, such as “Text HELP for assistance or STOP to unsubscribe,” to promote transparency and ease of use.

Final Thoughts

Mastering the use of Terms of Service short codes in the US is essential for effective, compliant SMS marketing and communication. By understanding what each code does and how to implement them properly, businesses can foster better relationships with users, reduce legal risks, and enhance overall campaign performance. Always stay updated on industry regulations and best practices to ensure your messaging remains trustworthy and effective.