Facebook has several different types of content, including videos, live videos, and stories, each of which may have a different payment structure. Additionally, the amount Facebook pays per 1000 views can vary depending on factors such as the quality of the content, the target audience, and the location of the viewers. In this answer, we will explore some of the factors that affect Facebook’s payment structure and attempt to provide an overview of what creators might expect to earn.
To begin with, it’s important to understand that Facebook doesn’t pay creators directly for their content. Instead, it offers several different monetization options that allow creators to earn money indirectly through advertising and other revenue streams. One of the most popular monetization options is the Facebook Audience Network, which allows creators to earn a share of the revenue generated by ads that are displayed alongside their content. In general, creators earn money based on the number of impressions their content generates, which is measured in CPM (cost per mille or cost per thousand impressions).
The exact amount that Facebook pays per 1000 views can vary widely depending on several factors. For example, the location of the viewers can have a significant impact on the payout rate. Advertisers are typically willing to pay more for impressions in regions with higher purchasing power, such as North America and Western Europe, than they are for impressions in regions with lower purchasing power, such as Africa or Southeast Asia. As a result, creators who have a predominantly North American or European audience are likely to earn more per 1000 views than those who have a predominantly African or Southeast Asian audience.
Another factor that can affect the payout rate is the quality of the content. Advertisers are typically looking for content that is engaging, relevant, and likely to attract high-quality traffic. Creators who are able to produce content that meets these criteria are likely to earn more per 1000 views than those who produce lower-quality content. Additionally, creators who are able to build a loyal and engaged audience are likely to earn more than those who have a large but disengaged audience. This is because advertisers are typically looking for content that is likely to generate clicks, conversions, and other valuable actions, and engaged audiences are more likely to take these actions than disengaged audiences.
Live videos and stories are two other types of content that can have different payment structures than regular videos. In the case of live videos, creators can earn money through fan support, which allows viewers to send tips or donate money to support the creator. Creators can also earn money through sponsorships, where they are paid directly by brands or companies to promote their products or services during their live streams. The payout rate for live videos can vary widely depending on the size of the audience and the engagement level of the viewers.
In the case of stories, creators can earn money through in-stream ads, which are ads that are displayed in between stories. Like regular videos, creators earn money based on the number of impressions their stories generate. However, because stories are typically shorter than regular videos, the payout rate per impression may be lower than it is for longer videos.
In conclusion, the amount that Facebook pays per 1000 views can vary widely depending on several factors, including the location of the viewers, the quality of the content, and the type of content being produced. While it’s difficult to provide an exact figure, creators who are able to produce high-quality, engaging content that attracts a loyal and engaged audience are likely to earn more per 1000 views than those who produce lower-quality content or who have a disengaged audience.