Instagram is one of the most popular social media platforms, with over one billion monthly active users. It has become a crucial tool for businesses, celebrities, and influencers to connect with their audiences and promote their brands. One of the most important metrics on Instagram is the number of followers, as it is a direct indicator of the reach and influence of an account.

Over the years, many accounts have seen significant growth in their follower count, but only a few have managed to gain the most Instagram followers in a single day. In this article, we’ll take a look at some of the individuals and brands that have achieved this feat and the strategies they used to make it happen.
- Cristiano Ronaldo
Cristiano Ronaldo is one of the most famous and successful football players of all time. He has a massive following on Instagram, with over 300 million followers, and is known for his engaging and inspiring content. In October 2021, Ronaldo broke the record for the most Instagram followers gained in a single day, with an incredible 2.6 million new followers in just 24 hours.
The reason for this sudden surge in followers was the announcement of his return to Manchester United, one of the biggest football clubs in the world. Ronaldo’s fans were thrilled with the news, and many took to Instagram to express their excitement and show their support. Ronaldo also shared a post about his return, which went viral and helped to attract more followers to his account.
- Kylie Jenner
Kylie Jenner is a reality TV star and entrepreneur who has built a massive social media following over the years. She is known for her glamorous lifestyle and beauty products, and has over 270 million followers on Instagram. In February 2018, Kylie made headlines when she gained over 1 million new followers in just one day.
The reason for this sudden surge in followers was the birth of her daughter, Stormi Webster. Kylie announced the news on Instagram, sharing a heartfelt message and a photo of her baby’s hand. The post quickly went viral, and fans flooded Kylie’s account with messages of congratulations and support. This helped to attract a lot of new followers to her account, making it one of the most popular on Instagram.
- Selena Gomez
Selena Gomez is a singer, actress, and producer who has been in the public eye since she was a child. She has a massive following on Instagram, with over 300 million followers, and is known for her inspiring and relatable content. In June 2016, Selena made headlines when she gained over 1 million new followers in just one day.
The reason for this sudden surge in followers was the release of her music video for the song “Kill Em with Kindness.” Selena shared a teaser for the video on Instagram, which generated a lot of buzz and anticipation. When the video was released, it quickly went viral and helped to attract a lot of new followers to her account.
- Kim Kardashian
Kim Kardashian is a reality TV star and entrepreneur who has built a massive social media following over the years. She is known for her glamorous lifestyle and fashion products, and has over 200 million followers on Instagram. In October 2018, Kim made headlines when she gained over 1 million new followers in just one day.
The reason for this sudden surge in followers was her appearance on the cover of Vogue magazine. Kim shared a photo of the cover on Instagram, which went viral and helped to attract a lot of new followers to her account. She also shared behind-the-scenes photos from the photoshoot, which helped to generate even more buzz and excitement.