Research suggests that music can boost and motivate a person in many ways, such as when performing bodybuilding exercises as it gives a slight energy boost and loud music gives a push. And there are many reasons people are fond of music. Also, most of the content we have is in digital form, be it related to entertainment, studies, and all such related things. So, sound has become an essential part. Bose, one of the leading businesses in sound, has some of the best quality sound systems, but they come at a large expense. Let’s learn about ‘Why Is Bose So Expensive?’.
Why is Bose so expensive?
Bose is one of the leading brands in the audio sector. Its speakers and sound systems are used for various professional occasions, and they are also used for entertainment purposes. However, the cost of the Bose audio system is comparatively higher than other brands in the market. There are various reasons for the higher prices.
- The research that is done by Bose
- Technology
- Marketing and advertising
- Features available
- Quality
- Services
- Durability
- Human Resource
- Customer service
There are more sub-reasons why its prices are higher. Let us look briefly into those reasons.
Reasons why Bose is more expensive than its competitor:
It has always been a question why Bose, one of the globally known brands in the sound segment, products are more costly than their competitive brands. Well, there are many reasons behind the first global presence of any product that make it a little costlier than others because of the availability of various resources required workforce and various other reasons are also associated.
1. Research and development
Bose is one of the leading brands, and to keep the same level of their work, they always invest a sum of their income in research and development of what can be done better to improve their product. Because no product is perfect, every product has some flaws or with time they become outdated. So, to keep up with the market trend and to help the customer by providing a better-quality sound, Bose invests in research and development of its products.
It has a research team, which works on different problems that are faced while using Bose products. They also keep a closer look at customer reviews and work on the problems faced by customers.
which adds to their product costs, making them costlier than other brands.
2. Technology Development
Advancement in technology is also one of the core reasons behind Bose products’ being costly. Bose delivers compact sound systems with plenty of features inside them, making them better than most available products. They also constantly work on adapting new technology to their products.
Technology never stops and in a very short period, some new things come into the market to keep us with other brands and even deliver more than the other brands. It becomes essential to work on technology development. Bose has a lot of patents and technology that is going to help them, and it all comes through different research.
And all such costs add to the product price.
3. Advertising and marketing
As stated earlier, Bose is a global brand, and global presence comes at a cost of various things, such as advertising, which Bose needs to do in all the places where it is present. also hiring a marketing team that will work on providing a better company structure and customer service in various places.
Every year, Bose invests a large sum of money in its marketing and advertising groups. According to last year’s report, in 2021, Bose spent around $100 million on marketing and advertising.
Bose also has various showrooms in many countries that are design-oriented, which attract customers, and all this, when accumulated, adds to the product cost.
4. Features
This is one of the things about Bose products that distinguishes them from other available products in the market. They deliver a customer-friendly product, which means that the available features that are present in its products make the customer experience satisfactory. As the market of today is driven towards Bluetooth connectivity devices, so better battery life, better connectivity, better lights, and sound have become essential items that must be included in the product to attract more customers. And recently, innovations have given new definitions to the audio segment which is noise cancellation. So, a better product should cancel out surrounding noises, and this incurs a huge sum to invest in a product. All these features, when added to a product, give rise to its cost.
5. Quality
Currently, if any business is popular, then the main reason behind it must be the quality it delivers to its customers. And Bose is a sound system brand, so it must prove itself to its customers by providing an optimum level of sound.
Bose always works on innovation and adds more features to its products, which eventually leads to better sound quality. Bose is known for its crisp and base sound systems, which can make any customer fall in love with their product, as well as their compact design and good sound quality.
Every year they spend a large sum of money to work on the quality. They have a special workforce designated for that purpose, and if they are providing better quality, all such expenses add to the cost of the product.
6. Durability
One thing must be mentioned when talking about Bose products, and that is their durability. If any customer is investing a good sum of money in the sound system, then they expect it to last for many years. And Bose delivers that to its customers; its old devices are still in use by most people, which proves that Bose products are very durable.
The durability comes only when businesses use premium quality work and the finest materials in their products; otherwise, with normal wear and tear, the product’s life can decrease. Bose stitches leather and uses the finest materials in their products, which in the end adds to the cost of the product.
7. Human Resource
Bose is present globally, and that is one of the reasons they have a huge workforce that manages its various operations in different locations. They have a special team for research, stitching, production, sound tests, and all other various things related. They have a special workforce, and managing such a huge amount of work across the globe comes with a very huge expense.
Bose also organizes various programs and workshops for its customers as well as for people working with them, and all such costs add to the cost of its products, which increases the price of the products.
8. Supply Chain
This is one of the prime reasons behind the Bose products being expensive; some of the sound systems that people order come from far-off places, and coming from far-off places adds many other expenses such as transportation, taxes, and various other prices.
Today, transportation comes with a huge cost because they need to be packed perfectly and then sent off to other places. If on the journey, the product is damaged, then it becomes the company’s responsibility to incur the loss, and no organization wants such losses. So, they have trained people who deliver their products to various places. And in this long process, the cost of such expenses eventually adds to the price of the product, making it costlier.
9. Customer Service
Customer service is one of the essential elements in any business that can help business in the long run. Bose provides an audio system and to keep up with the customer, regular feedback and customer support become very important.
The owner of Bose promises its customers that they will always try to provide optimum quality products to their customers, and for this, they have special after-sales services that give every customer full service, be it related to any sound problem or any other issue. They give replacements and full service if anything is damaged.
Which is reflected in their product prices at the end of the day?
Innovation and evolution
Bose has always tried to get into many other things. For example, they now have designated products for car sound systems, inbuilt house sound systems, earphones, and many more inbuilt features. The production of all such articles involves a huge cost as every product comes in a different size. Different components are used in different products.
And all such things come with innovation, which requires a lot of trial and testing. Bose spends a huge sum of money on different tests and innovations that can help the business grow in the long run. All such costs add to the product that the customer uses, and that is the reason why Bose products are slightly costlier than the other brands in their competition.
Conclusion
Now We’ve learnt about ‘Why Is Bose So Expensive?’, Bose is a company that manufactures sound systems such as sound boxes, home theatres, car audio systems, and all such kinds of sound systems. Till now, they have proven to be one of the finest business houses, proving the optimum quality of sound. The prices of Bose products are comparatively higher than those of other brands in the market, and there are various reasons behind the rise in prices.
