With more than 2.6 billion monthly active users, YouTube is one of the most widely used social media platforms. It comes on the second number with this amount of users. The first is Facebook, with over 2.9 billion users. People used to get knowledge and entertainment from YouTube worldwide. But many people get annoyed due to the ads YouTube plays before and in between the videos. Many ads on YouTube can be skipped but now in 2022, most of the ads playing before the videos cannot be skipped. The ads first play and then your searched video is played. So people have to watch these video ads. In this article, we will see about ‘Why Can’t I Skip Ads On YouTube?’.
Why Can’t I Skip Ads On YouTube?
YouTube has changed its advertisement policy recently. The new policy of YouTube is created to motivate content producers so that they can select ads that can’t be skipped in their videos. YouTube in this way also encourages advertisers to utilize this kind of advertising so that advertisers can reach a wider audience and as a result content producers can boost their revenue. This change in the policy is due to many reasons but the most important reason is to stop people from skipping the ads so that they can watch the ad that results in the benefit of YouTube.
Reasons behind Unskippable Ads
Ads that you can’t skip are irritating for a lot of the audience of YouTube. People may wonder, what are the reasons behind these ads. No need to worry because we are here to tell you that. We have listed some reasons so that you can know about this.
Non-skippable Ads
The most likely reason is that the video you are watching is monetized, which means that the person who uploaded the video on YouTube has chosen to allow ads to run on their content to make money. Before 2019, non-skippable ads can only be used by some specific creators on YouTube.
But then, Google provides unskippable ads to almost all the creators of YouTube. The reason behind launching these annoying ads is to help the advertiser as well as the creator. The advertiser gets the audience for its ad and makes more money when the people have to watch the complete ad. While the creator gets more ad income if the people watch a full ad.
Furthermore, when people don’t watch the ads, the company doesn’t get the revenue it wants. If this happens they also can’t get revenue. That’s why the non-skippable ads were introduced so that the companies as well as YouTube get the income they want.
Creator’s Help and Earning
A monetized channel gets extra money with the help of the advertisements they play on their videos. Before this policy change, the majority of the users on YouTube didn’t see the ads and skipped them rapidly when the skip button appeared. The advertisers and creators don’t have much benefit from this situation and neither does YouTube. If the ad is non-skippable, the user must have to watch it.
This is good for not only the advertisers but the creators also. It is because the creators don’t get full benefits after the too much hard work they put into the videos. So YouTube decides to provide more benefits to creators in the form of non-skippable ads. When the users watch them, the creators also get paid. So, if you are watching a full ad on YouTube, you are helping both the advertiser and the content creator.
Browser Issues
Another reason for having unskippable ads on YouTube is that there may be issues with your browser. With most of the non-skippable ads, there are also skippable ads on YouTube. These ads are easily skipped after 5 or 30 seconds when the button appears. But if you have problems skipping the skippable ads, your browser must have a problem. Even the most frequently used browser chrome can also create issues with some YouTube ads extensions. If the problem is with your browser, which comes mostly due to the plug-in extensions, you can solve it by simply disabling the extensions. After disabling the extensions, you can check if the ads are skippable now or not.
If not, then you can just solve the issue by changing your browser. You can use Opera which seems good for YouTube and doesn’t likely cause problems. You may verify this by accessing the same video in a different browser and seeing if the other browser allows you to skip the commercial. If so, fixing a problem with your browser is required for the commercials to be skippable.
Selection by Creator
It is the decision of the content creator or the advertiser to make an ad skippable or non-skippable. It is not YouTube that chose this. If the creator does any kind of agreement with the advertisers, they make the ads non-skippable for their audience.
So, there is no wonder that you don’t see the skip ad button on the video you open. Now you will know the reason for the disappearance of this button. It is because the creator makes the ad watchable for you. So if you want to see the open video you have to first watch the ad if it is not skippable.
Awareness
YouTube ads not only benefit creators and advertisers but also some other people and the audience. Many brands use the option of un-skippable ads to introduce their brand’s products. In this way, they spread awareness in public about their brand and its products.
It increases the exposure of the brand and if the ad is interesting, people don’t skip it even if it is skippable. So, it goes into the benefits of brands also. So, these are some of the reasons why you can’t skip ads on YouTube.
Tips for Skipping Ads on YouTube
Waiting
First of all, there is not any solution for non-skippable ads. If the creator makes the ad non-skippable, you just have to wait for the ad to end to see your video. If the ad is skippable, after a few seconds, the skip ad button will appear and you can easily skip the rest of the ad. You can wait patiently for the ad to end. It is just 5, 1,5, or 30 seconds long. So you can avoid it easily or you can watch it also if you find it interesting.
YouTube Premium Subscription
If you are disturbed by the ads, you can buy a YouTube premium subscription to stop ads. It will cost you $11.99 a month for one personal plan. The subscription plans may vary. It also offers a student plan for $6.99 per month and a family plan is $17.99 per month. And if you want to save money, you can also go for the annual subscription for just $119.It gives you other benefits also like YouTube Premium Music, background play, video downloading, etc.
Change Mindset
It is not very difficult for you to watch a 5-second or 30-second ad video if you think that by watching the ad, you are helping the creator and the advertiser both. It will not bother you much but it will benefit many people. So just try to change your mindset. Think that you will help someone if you watch the ad. It will not annoy you anymore. Instead, it will give you the happiness of helping people free of cost.
Ad Blockers
Last but not the least, you can use ad blockers to block ads from YouTube. If you are disturbed by the ads, you can use many of the ad blockers that are available for android phones. You can download them and use them according to the instructions given. By using ad blockers, you can skip all kinds of ads and not be distributed by any ad during the video watching. So, you can have any of your favorite ad blockers installed on your android phone.
So, these are some of the tips or solutions you can use if you don’t want to see any ads on YouTube.
Is skipping ads Good?
After knowing about all the reasons and fixes, you may think if skipping ads on YouTube is good or not. You may somehow know the answer to this question.
If you want to support your favorite channels on YouTube, you should watch the ads coming on the videos. As you know, the ads on any channel’s video are the source of money for the creators as well as advertisers.
If they produce content for you, then you can be a Little accomodating for them. It will just take a couple of minutes and cost you nothing to watch advertisements. If you want to help individuals on YouTube, this support is important. It will also make you happy when you help anyone.
Conclusion
So, to make more revenue and to help creators and advertisers, YouTube changes its policy and forces you to watch the ads the creators want to show you. It is because every social media platform tries to make money in different ways. And the amount Youtube makes is from the ads running on it.
FAQ’s
- Does a content creator get any money if you skip the ad on its video?
Technically, if the ad is skipped on any video, then the creator of the channel doesn’t get money. It is because the advertiser makes low revenue when the ad is not seen.
- Do YouTubers give extra ads in their videos?
YouTubers can do agreements with advertisers as a result of which they talk about the products in their videos and recommend their products to their audience.
